Looking at UX Principles and their applications

Implementing UX principles into real world applications.

UX Principles

The first step of the project was to define principles and how they can be applied within a hypothetical agency in order to improve clients satisfaction and engagement.

Previous project retrospective

The next project was to review a previous project’s journey and the decision points made during the project. This highlighted what worked and didn’t work during key decisions in the project.

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Final project: Sports betting app

Aiming to proide the betting population with a seamless, secure and private experience, allowing users to bet in real time with minimal setup and maximum fun.

Identifying relevant UX principles that competitors’ apps utilise.
Current state of their existing app and the betting process.
Reconciling Ballsbet’s goals and user wellbeing.
How to apply ethical design principles that serve users wellbeing.
Permanent on-screen reminders and prompts for gambling help and interventions before placing bets
Help from relatives or friends and live chat or phone call with a counsellor.
Identifying the potential future state of the app and how it benefits users.
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